Media headlines
Blue Tree bringing sugar beverage reduction technology to US
https://www.foodbusinessnews.net/articles/26126-blue-tree-bringing-sugar-beverage-reduction-technology-to-us
OJ… with 30% less sugar? Blue Tree Technologies scales up with leading juice co, secures self-affirmed GRASh
https://agfundernews.com/oj-with-30-less-sugar-blue-tree-technologies-scales-up-with-leading-juice-co-secures-self-affirmed-gras
Targeted Sugar Removal Technology – Insights from Michael Gordon, CEO of Blue Tree Technologies
https://www.greyb.com/blog/blue-tree-sugar-removal-technology/
The eight most exciting innovations from Israeli foodtech startups
https://www.thegrocer.co.uk/technology-and-supply-chain/the-eight-most-exciting-innovations-from-israeli-foodtech-startups/679369.article
Dole experiments with BlueTeee tech to cut sugar in juice.
https://www.thegrocer.co.uk/technology-and-supply-chain/the-eight-most-exciting-innovations-from-israeli-foodtech-startups/679369.article
Same Juice, Same Taste, But 30% Less Sugar
https://nocamels.com/2023/02/same-juice-same-taste-but-30-percent-less-sugar/
BlueTree: Meet the start-up filtering out disaccharides to cut sugar but leave taste.
https://www.foodnavigator.com/Article/2022/10/19/bluetree-start-up-filters-out-disaccharides-from-milk-and-juice-to-cut-sugar-but-leave-taste
Israeli startup removes sugar from fruit juice without spoiling the taste
https://www.timesofisrael.com/spotlight/israeli-startup-removes-sugar-from-fruit-juice-without-spoiling-the-taste/
Prodalim Group leverages Blue Tree’s sugar reducing technology for natural juice
https://www.foodingredientsfirst.com/news/prodalim-group-leverages-blue-trees-sugar-reducing-technology-for-natural-juice.html
From Israel With Smart Technology: Improving Global Food Security
https://www.forbes.com/sites/gilpress/2025/03/18/from-israel-with-smart-technology-improvingglobal-food-security/
BlueTree targets Latam, Southeast Asia, as novel sugar reduction tech gains momentum
https://agfundernews.com/bluetree-targets-latam-southeast-asia-as-clean-label-juice-sugar-reduction-tech-gains-momentum
Calculating the True Cost of Tariffs
https://foodinstitute.com/focus/calculating-the-true-cost-of-tariffs/
Food and Drink Network 25.07
https://issuu.com/waltons.publications/docs/food_and_drink_network_25.07
Sweetness Sans Sugar: Michael Gordon Of BlueTree Technologies On How to Relish Food Without The Sugar Spike
https://medium.com/authority-magazine/sweetness-sans-sugar-michael-gordon-of-bluetree-technologies-on-how-to-relish-food-without-the-629b3dc700db
BlueTree secures EU approval for clean label sugar reduction system
https://www.foodingredientsfirst.com/news/bluetree-sugar-reduction-eu-approval.html
BlueTree Technologies Advances Regulatory Compliance for Sugar-Reduced Fruit Juices in the EU
https://agreads.com/2025/06/23/bluetree-technologies-advances-regulatory-compliance-for-sugar-reduced-fruit-juices-in-the-eu/
NAS DAILY - They made sugar disappear!
https://www.youtube.com/shorts/C_y1VqfyosA